Beauty of Joseon
Beauty of Joseon is a Korean skincare brand that draws inspiration from traditional Korean herbal medicine (Hanbang) and the timeless beauty rituals of the Joseon dynasty. Known for combining luxurious, natural ingredients like ginseng, rice, and green tea with modern science, the brand offers elegant, minimalist products that focus on skin nourishment, brightening, and barrier care. Loved for its gentle yet effective formulas, Beauty of Joseon has become a cult favorite for those seeking radiant, healthy skin with a traditional touch.